MasterCard opens ‘contactless’ payments
2005/7/13
By Carmen Russell The China Post
MasterCard International yesterday held the first day of a two-day seminar to introduce their new OneSMART card, a multi-functional card.
The OneSMART card employs a computer chip to offer an integration of payment, ATM and electronic wallet services.
Attendees were also versed in the technology and opportunities regarding MasterCard’s Paypass contactless payment system and the state of chip migration in Taiwan.
Vice Minister of Economic Affairs Shih Yen-shiang addressed the seminar and said that by the end of March, chip migration in Taiwan already reached 78 percent. Shi said that the people of Taiwan have welcomed the chip migration because the new technology lets them feel more comfortable about using their credit cards.
Mastercard literature has identified Taiwan as a leader in changing credit cards over from the traditional magnetic strip used for decades to a the relatively new EMV standard which employs a computer chip to hold account information. EMV stands for Eurocard, MasterCard and Visa, the three major card issuers which cooperatively use the platform.
Following Shi’s address, the seminar went on to discuss the new payment system with seminars declaring it more secure and efficient. Seminars helped participants better understand the technological advancements behind the EMV standard.
“Moving from the Magstripe to the chip platform enables us to provide secure payment solutions,” said Richard Fletcher, MasterCard International, Mobile/Wireless Center of Excellence.
Representatives from financial institutions in 40 countries around the world including the Asia Pacific, Middle East, South Africa, Europe and North America attended the discussions.
In addition, MasterCard officials introduced the PayPass “contactless” payment system in which users holding the cards can simply wave it in front of a card reader for payment, making transactions smoother and more efficient than the traditional credit card with a magnetic strip.
MasterCard officials noted that they have licensed PayPass technology to competitors such as Visa in order to create a more side-ranging system.
“Sometimes with a tear in our eye, we have licensed our technology to competitors so that our members can use it system-wide,” noted Toni Merschen of MasterCard’s Chip Center of Excellence. “From MasterCard’s perspective, that competitors come to us to use our technology to build a common platform is a testament to our leadership, but we do also want to over unique competitive products.”
MasterCard was chosen by the Kaohsiung City Government to create a payment solution for southern Taiwan’s transportation system. The company yesterday introduced the world’s first MasterCard OneSMART PayPass combination card which southern Taiwan will implement into their payment system for pubic transportation services.
Residents of southern Taiwan will be able to easily pay for transportation usage on intercity coaches, local buses, trains, harbor ferries, and public car parks. Officials have said that upon completion, Taiwan’s High Speed Railway, the KCG Rapid Transit system and other transportation application systems will also be integrated.
According to materials issued by MasterCard, the MasterCard OneSMART PayPass Chip Card will be powered by the MasterCard M/Chip 4 payment application, as well as by MasterCard PayPass, the company’s contactless payment solution. M/Chip 4 is at the core of the MasterCard global smart card program and represents the latest generation of EMV payment applications.
The PayPass technology utilizes a small antenna built into the plastic which transmits data when within range of a card reader.
While PayPass has been undergoing trials in other markets, MasterCard officials note the leadership of Taiwan in employing non-proprietary payment system and says that they are looking to expand the availability.
“It’s clear this is a global product,” said Merschen. “We have the global reach to turn what we’re launching in Taiwan into a global product.”
However, they also note that different markets have tended to adopt the technology in different ways.
“We’re not selling technology, we’re using it to meet business needs,” says Merschen. We attach technology to our cards and our members make business decisions where the technology makes the most business sense.”
However, the company noted that general merchandise is the overall goal.